This MarketWatch personal finance piece addresses the recent Securities and Exchange Commission inquiry into mutual fund names. The SEC notes, “Fund names are often the first piece of information investors see and they can have a significant impact on an investment decision.” Larry Glazer believes that marketing strategists often wield heavy influence. Instead, Glazer reminds investors to remain focused on fundamentals and long-term strategy: “We shouldn’t be investing in products based on exciting names. Your investments should be boring.”

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